Affiliate management professional with experience in managing multiple programs as outsourced management at a technology platform provider, with an extensive background in retail client service and management.
 

Competitive analysis, strategy development and execution, client and affiliate relationship management, service provider team management, some design skills, copy writing and editing, website development, Joomla CMS development and administration, and extensive knowledge of MyAP v8 & v9 platforms.

Set business requirements for technical implementations of both customer-specific customizations and company-wide platform development. Identified opportunities in expanding offerings based on customer feedback and platform experience.

Program Manager, Managed Client Division
Kowabunga May 2005 – August 2006
Developed strategy and executed affiliate marketing programs for full-service client sites ranging in size from local niche markets to Fortune 500 corporations including Microsoft, CNET and Yahoo. Handled all aspects of program including affiliate recruitment, management and motivation, offer structure and aided in technical setup, testing and ongoing maintenance of KowaBunga MyAP affiliate tracking software.

Created marketing materials including banners and text links, information page and content, consumer landing pages and both affiliate-facing and consumer-facing promotions.

Extended strong analytical skills to determine statistical trends and opportunities in affiliate activity, as well as fraud detection and tracking troubleshooting. Developed requirements for custom programming initiatives and coordinated client setup, execution and testing.

Leveraged nearly 20 years of retail experience to deliver an excellent customer experience through timely and effective communication and anticipation of opportunities and issues.

Store Manager
Family Dollar December 2000 – January 2005

Textbook Manager
Wallace's University Bookstores November 1997 – September 2000
Responsible for all aspects of textbook department management at Texas Tech University and Oakland University campuses ranging in size from $1-$3M inventory.

Strategic decision maker for inventory level and new/used book ratios, stock management, stock data integrity, stock display with proper POP materials as well as staffing levels and direct management and training. Effectively rebuilt faculty and student relationships in highly-competitive markets where previous staff had damaged said relationships.

Department Manager
Toys R Us  May 1996 – November 1997

Assistant Store Manager
Prairie Gardens/Jeffrey Alans  June 1994 – May 1996

Follett University of Illinois Bookstore  July 1988 – June 1994
Progressed from part time cashier through textbook manager, building customer service and management skills.

Michigan State University
BA, Advertising, 1987 – 1991